Creating Virtual and Hybrid Events That Work in 2021

Creating Virtual and Hybrid Events That Work in 2021

Focus on what your audience wants by creating mobile optimized virtual events and hybrid events in 2021.

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Rethinking your campus tour: The McMurry Experience

Rethinking your campus tour: The McMurry Experience

McMurry University is a private university in Abilene, Texas. With around 1,100 undergraduate students, this faith-based institution offers 45 majors and a 13:1 student to faculty ratio. They also host a truly meaningful and unique campus tour. The woman behind the curtain is Becca Eggleston, Coordinator of the McMurry Experience. I’ve had the pleasure of working with her and her team for the past year. She piqued my interest by sharing that one of the questions they ask prospective students when registering for a campus tour is for the name of their favorite candy bar. At the end of the student’s visit, they’re given an entire bag of their favorite candy bar.

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