How to Create Interactive Virtual Open Houses

How to Create Interactive Virtual Open Houses

Engaging and interactive virtual open houses are key for this year's fall recruitment.

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Rethinking your campus tour: The McMurry Experience

Rethinking your campus tour: The McMurry Experience

McMurry University is a private university in Abilene, Texas. With around 1,100 undergraduate students, this faith-based institution offers 45 majors and a 13:1 student to faculty ratio. They also host a truly meaningful and unique campus tour. The woman behind the curtain is Becca Eggleston, Coordinator of the McMurry Experience. I’ve had the pleasure of working with her and her team for the past year. She piqued my interest by sharing that one of the questions they ask prospective students when registering for a campus tour is for the name of their favorite candy bar. At the end of the student’s visit, they’re given an entire bag of their favorite candy bar.

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Two Ways Personalization Improves Enrollment Management

Two Ways Personalization Improves Enrollment Management

Here's the story of how some of our clients have mastered personalization at scale.

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