Matthew Klingbeil

Director of Digital Marketing

Blog Posts

Creating experiences at virtual events that go beyond the table

Create memorable virtual experiences at virtual fairs, open houses, and preview days that go beyond a table.

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How To Ensure Memorable Virtual Student Experiences This Fall

Ensuring memorable student experiences at virtual events this fall.

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How to Create Interactive Virtual Open Houses

Engaging and interactive virtual open houses are key for this year's fall recruitment.

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3 Strategies to Improve Summer and Fall Recruitment This Year

3 strategies to improve recruitment and enrollment for colleges, universities, and community colleges.

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4 Ideas to Transform Your Enrollment Marketing

Learn about ways colleges and universities can transform enrollment marketing and student experiences.

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Rethinking your campus tour: The McMurry Experience

McMurry University is a private university in Abilene, Texas. With around 1,100 undergraduate students, this faith-based institution offers 45 majors and a 13:1 student to faculty ratio. They also host a truly meaningful and unique campus tour. The woman behind the curtain is Becca Eggleston, Coordinator of the McMurry Experience. I’ve had the pleasure of working with her and her team for the past year. She piqued my interest by sharing that one of the questions they ask prospective students when registering for a campus tour is for the name of their favorite candy bar. At the end of the student’s visit, they’re given an entire bag of their favorite candy bar.

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